It is happening now, something that was previously unimaginable: Netflix is introducing a more affordable streaming plan that incorporates advertisements. Despite initially stating that their ad-supported service would not launch until the start of next year, the new “Basic with Ads” option is already available, arriving earlier than anticipated. To find out about the cost of the ad-supported Netflix service and what it entails, here’s the information you need.
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What Is the Price of Netflix with Ads?
Netflix offers a Basic plan with advertisements, which is priced at $6.99 per month for one stream. This is $3 less expensive than the most economical ad-free plan that Netflix provides.
To put things into perspective, Paramount+ and Peacock Premium each charge $4.99 per month, whereas Hulu’s ad-supported plan costs $6 per month. HBO Max charges $10 per month for its ad-inclusive plan, while Disney+ will soon be launching a “with ads” plan, priced at $8 per month. Presently, Netflix’s most affordable ad-free plan is priced at $9.99 per month for one stream.
Do All Streaming Devices Support Netflix with Ads?
At the moment, the option of Netflix Basic with Ads is not accessible on Apple TV, older Chromecast devices, or the PlayStation 3 console. However, it is available on various other streaming platforms such as Amazon’s Fire TV, most smart TVs, Android and iOS devices, Mac and Windows computers, and Chromecast with Google TV.
Are 4K HDR Videos Available on Netflix with Ads?
The Basic plan on Netflix that has ads offers video quality of up to 720p, which is considered HD but not “full-HD” or 1080p. Only the Premium plan, which costs $19.99 a month and allows four streams per household, offers 4K HDR streaming. The Standard plan, priced at $15.49 per month, offers two 1080p streams.
The Basic plan, priced at $9.99 a month, offers a single 720p stream, the same as the Basic plan with ads. Like Netflix, most other streaming services limit their 4K HDR streams to their ad-free subscribers. However, some, such as Paramount+, do allow ad-supported subscribers to stream in 4K.
What Is the Frequency of Commercial Breaks in Netflix’s Ad-Supported Content?
Subscribers of Netflix Basic with Ads will be subjected to 15 or 30-second commercials at the start and during videos, which amounts to a total of 4-5 minutes of advertising per hour. This duration is similar to that of its competitors; HBO Max’s “with ads” version features an average of four minutes of advertising per hour, and Peacock has a maximum of five minutes per hour. It is important to mention that Netflix does not insert ads in kids’ programming or newly released Netflix Originals films.
Will Netflix with Ads Give the Same Content as Netflix Without Ads?
Netflix cannot insert ads into all of its movies and TV shows as it licenses many of them, including some of its own productions, from third parties. Therefore, before incorporating ads into these videos for streaming, Netflix would have to renegotiate the licensing agreements.
Netflix’s chief operating officer, Greg Peters, has stated that a certain percentage of content on Netflix’s ad-free plans will not be accessible for users who have opted for the ad-supported version. This percentage falls within the range of 5 to 10 percent, however, Peters has assured that the company will strive to decrease this number in the future.
Despite the fact that most titles will be accessible on Netflix with ads, a few notable titles will not be available, as reported by Variety. These include popular shows like Breaking Bad, Arrested Development, Gray’s Anatomy, Cobra Kai, The Crown, Peaky Blinders, House of Cards, The Good Place, New Girl, and Friday Night Lights. Additionally, certain movies such as 28 days, Skyfall, The Bad Guys, and The Imitation Game are also absent from the lineup.
In case you come across a video that is not accessible on the Netflix Basic with Ads subscription, you will notice either a padlock icon on the title or a banner that says “Change plan to watch” instead of the usual “Play” button.
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Is It Possible to Download Content for Offline Viewing on Ad-Supported Netflix?
Big streamers provide an excellent benefit to their users, which is the option to download their videos for offline viewing. This feature is especially useful when you want to binge-watch your favorite series during a long flight or avoid exceeding your data cap. However, it’s disappointing, but expected, that Netflix doesn’t permit Basic with Ads subscribers to download videos for offline watching.
It’s common for streamers to prevent users who have ad-blockers from downloading videos, and this practice is also observed on Paramount+, even though the platform is generally generous with its ad-supported features.
Where Is Netflix Releasing Its First Ads?
Netflix Basic with Ads was introduced in Spain, Korea, Germany, France, Canada, Brazil, Australia, the United Kingdom, Mexico, and USA on November 3. Considering the fact that Netflix is accessible in over 190 nations, it is anticipated that Netflix Basic with Ads will be introduced in numerous additional regions in the upcoming months.
What Led Netflix to Introduce an Ad-Supported Model?
In 2022, during the first and second quarters, Netflix experienced a decline in its number of subscribers, breaking a ten-year trend of growth and causing a significant drop in the company’s stock value. Despite its widespread popularity in North America, Netflix is struggling to make headway in other regions due to fierce competition from more affordable streaming platforms.
At present, several competitors of Netflix, namely Hulu, Peacock, Paramount+, Disney+, and HBO Max, are experiencing rapid growth. They have already launched or are planning to introduce their own less expensive ad-supported plans. These plans are currently priced lower than Netflix’s most affordable ad-free plans.
Not too long ago, Netflix executives dismissed the notion of offering more affordable ad-supported subscription plans. However, the company quickly reversed its stance when it became apparent that its previously unstoppable growth had come to a halt.